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Starting a Business in Ireland: Essential Steps for UK Entrepreneurs

Starting a business in Ireland offers numerous opportunities for UK entrepreneurs seeking to expand their horizons. With its favourable economic climate and strong ties to both the UK and...


What are Marketing Challenges, and What Risk Do They Pose for Technology Products?

To put it simply and straight, marketing challenges refer to the hurdles and difficulties that marketers, especially about the tech industry and tech entrepreneurs, will face and are anticipating...


The Future Of Advertising and What To Expect In The Coming Years

The rapid advancement of advertising technologies has birthed many ad trends that continually shape the future of advertising. Today, innovative digital advertising technologies like programmatic advertising and 


How does Branding Influences Consumer Behavior?

Are you in a dilemma about how branding influences your target audience? How branding affects consumer behaviour? Or have you ever pondered the significance of branding and identity for...